FIRST TIMER: Kirsten Dunst has been named the first L’Oréal Professionnel spokesperson. The actress will front the launches of Wild Stylers from Tecni.Art, Beach Waves and Absolut Repair Lipidium in 2014.

“I feel very close to L’Oréal Professionnel,” said Dunst. “The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.”

This story first appeared in the January 2, 2014 issue of WWD. Subscribe Today.

Anne-Laure Lecerf, international managing director of L’Oréal Professionnel, praised Dunst’s “timeless beauty,” adding, “She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the [most] talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.”

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Dunst’s long list of films includes “Interview With the Vampire,” for which she got a Golden Globe nomination; the “Spider-Man” trilogy, and “Marie Antoinette.” She was named best actress at the Cannes Film Festival in 2011 for her role in “Melancholia.” She will appear as a lead in the thriller “The Two Faces of January,” due out in 2014, and this month is to begin filming the sci-fi movie “Midnight Special.”

Dunst has directed two films — “Bastard” and “Welcome” — and is involved in numerous charities, including the Pediatric AIDS Foundation and The Art of Elysium.

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