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FIT TO PRINT: Michael Burke, chairman and chief executive of Louis Vuitton, has taken on a new title: publisher. In October, the French leather-goods giant will begin distributing a new biannual, in-house magazine called The Book, whose first issue boasts Charlotte Gainsbourg on the cover and an interview with Catherine Deneuve inside.

The debut issue, spanning 126 pages, also includes a men’s-wear shoot in Iceland by Peter Lindbergh and a feature telling the story behind vintage Keepall bags in monogram canvas, the oldest being 31 years old.

This story first appeared in the September 26, 2014 issue of WWD. Subscribe Today.

The glossy is to be translated into 11 languages and mailed to select customers. Art direction by Yorgo Tloupas echoes the sparse, no-nonsense template established by Nicolas Ghesquière, who arrived as Vuitton’s artistic director of women’s collections last year. Sylvia Jorif, a contributor to French Elle, is listed as editor.

Demonstrating Ghesquière’s precision approach to fashion, he dissects the number-one exit from his debut show: a coat, dress and boots worn by Danish model Freja Beha Erichsen. Describing the essence of its style, he said, “She’s wearing clothes that we are all familiar with and that may reference various times in the past. And yet, ultimately, this look is ageless and timeless as well as fresh and spontaneous.”

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