CHEERS: Trent Fraser, vice president of Dom Perignon, an LVMH Moët Hennessy Louis Vuitton SA company, is leaving the firm to launch a new brand. After seven years at the U.S. helm of the Prestige Cuvée Champagne house, Fraser will be leading a new company for LVMH. Details of the position will be revealed later this fall.
The venture, which he has been working on for two years, will capitalize on his skills in the liquor-spirits industry. Fraser played a pivotal role in elevating the desirability and success of Dom Perignon through his collaborations with artists, musicians, celebrities and business executives.