CHEERS: Trent Fraser, vice president of Dom Perignon, an LVMH Moët Hennessy Louis Vuitton SA company, is leaving the firm to launch a new brand. After seven years at the U.S. helm of the Prestige Cuvée Champagne house, Fraser will be leading a new company for LVMH. Details of the position will be revealed later this fall.

Trent Fraser

Trent Fraser  Neil Rasmus/


The venture, which he has been working on for two years, will capitalize on his skills in the liquor-spirits industry. Fraser played a pivotal role in elevating the desirability and success of Dom Perignon through his collaborations with artists, musicians, celebrities and business executives.