PARIS — Conde Nast is closing down French Glamour, the latest magazine casualty in France’s slow recovery from recession. “Glamour will cease publication as an independent magazine and will be merged with French Vogue as of March 1995,” Conde Nast France president Gardner Bellanger said in a press statement.
The decision comes just one week after Jonathan Newhouse, chairman of Conde Nast International, which owns Glamour, denied that the magazine was about to close.
“It’s a unique title in the young women’s market in France,” he told WWD last week. But this week, Newhouse had changed his tune.
“We feel there always has been some duplications between the two titles,” he said. “It was a good time to put all our resources behind one title. Now that French Vogue has been rejuvenated and revitalized under a new editor, it makes sense to put our resources behind one magazine.”
This summer, Conde Nast appointed Joan Juliet Buck as French Vogue’s new editor. After just four issues, Buck is credited with giving the magazine a new look. Asked about the discrepancy in Newhouse’s two statements, Bellanger replied: “There’s no contradiction. When Jonathan made his first remarks, I still hadn’t made my decision” to close Glamour.
The rumor that French Glamour was closing had been around Paris publishing circles for several months. The speculation was that the company would have to kill Glamour in order to save French Vogue, which has been weak for several years but has undergone a massive overhaul.
In the first six months this year, Glamour sold 290 ad pages, down 3 percent from the first half of 1993. In the same period, Vogue’s ad pages dropped 1 percent to 421 pages.
“There are simply too many publications in this sector. Just take a look at any kiosk in Paris — there are a huge number of women’s magazines, and not enough readers. That’s still true even without Glamour,” said analyst Marc Loneaux of the brokerage firm Bacot Allain.