The Gap has selected an All-Star group to help celebrate the 10th anniversary of the GQ Best New Menswear Designers in America program.
Michael Bastian, Saturdays NYC, John Elliott and Steven Alan were chosen for the milestone as brands that have gone on to build successful careers in American men’s wear.
Wendi Goldman, executive vice president and chief product officer for Gap, said the designers “are true All-Stars who have played an important role in shaping contemporary American style and we couldn’t be prouder to offer their signature takes on men’s wear with this new collection.”
GQ’s editor in chief Jim Nelson, said the idea was “to make the 10th anniversary of this program feel like its own declaration, a snapshot of the state of American fashion. We also wanted to make the clothes instantly wearable, easily attainable and flat-out covetable.”
The collection will include tailored trousers and denim, overcoats, leather jackets, classic T-shirts and sweatshirts, sweatpants and a variety of button-down shirts. Accessories such as hats, bags and socks will also be offered. Prices will range from $18 to $595.
The collection will be available beginning on Sept. 27 at select Gap stores in the U.S., Canada, China, Hong Kong, Japan and throughout Europe. It will also be available on the Gap web site. This is the fifth year that the retailer has participated.
The designers and their collections will also be featured in a special advertising insert in the October issue of GQ magazine.