THREE’S COMPANY: Gerard Darel has launched a new Web site as part of its ongoing revamp.
It features three sections: one for Gerard Darel, one for its sister label Pablo and a separate tab for bags. Available in French and English, the site is accessible from France, Belgium, United Kingdom, Germany, Spain, Switzerland and Italy.
The display adapts to the size of the screen used, allowing customers to place their orders from a computer, iPad, tablet or smartphone.
Since taking over in August 2013, Gerard Darel chief executive officer Sandrine Lilienfeld has appointed a new creative director, Brigitte Comazzi Duval, in addition to unveiling a new store concept and advertising campaigns.