View Slideshow

A ballet dancer; a food blogger; an industrial and interior designer; a Miss Rodeo Oregon, and a film director. For his Frames of Life 2016 campaign, Giorgio Armani seeks to capture the story of five individuals with very different backgrounds and paths who share a passion for their professions — and Armani’s eyewear designs. The black and white images by Serge Guerand portray the subjects in intense moments of concentration.

The Sicilian-born Damiano Artale is seen training, leaping or striking a pose against the background of the city of Venice; former model and food blogger Mimì Thorisson is busy cooking at her country home in Medoc, in the South of France; born in Istanbul, the 24-year-old Caner Yildirim is photographed working on a surfboard he’s designed or holding a yoga pose; rodeo queen Nicole Schrock, who started riding at 13, poses with a horse, and Austrian film director Richard Rosin is captured gripping his camera in the snow, on a mountaintop.

Armani’s glasses, produced by Italian eyewear giant Luxottica, have a retro touch but are highly technological. For example, on one model the brand’s logo is engraved on the temples with an innovative sonotrode technology that uses ultrasonic vibrations to achieve a precise, clean finish.

The images will bow on Monday on Armani’s Web site and social media. Details and video content, including backstage footage and interviews, will be available on

load comments
blog comments powered by Disqus