GIORGIO’S MILAN LOVE SONG: A spring collectors’ edition of Condé Nast Traveler, published in Italian and English in a nod to the upcoming universal Expo, focuses on Milan’s hot spots and secret haunts. It also features a valentine to the city penned by longtime resident Giorgio Armani, who appears on the magazine’s cover seated on a red pouf in the Galleria Vittorio Emanuele II. The designer and luxury shopping arcade are referred to as “city icons.”
This story first appeared in the April 13, 2015 issue of WWD. Subscribe Today.
In a section titled “My Own Milan,” Armani notes that: “With its industrious sobriety, [Milan] certainly represents me.”
“It is, at least for me, an ideal place to live and work, without the drawbacks of a megalopolis and with the advantages of a metropolis. Milan has always conveyed to me a sense of order, respect, honesty that — I think — has been reflected in my style,” he muses, expressing appreciation for the Italian fashion capital’s many artistic wonders, often hidden behind austere building facades.
“I keep on choosing it because it is concrete, dynamic, ever-changing, a city that lives and lets live. It is also respectable, because — without any parochialism — it is the only place in Italy where you can breathe Europe, gaining respect from all over the world because it is considered the symbol of Italian seriousness, activeness and productivity,” the designer added.
His list of Milanese must-sees includes the Museo Poldi Pezzoli house museum; the arty Brera neighborhood; the University of Milan; the Castello Sforzesco; the church of Santa Maria presso San Satiro; the Libreria del Mare, a bookstore centered on aquatic themes; the historic Cinema Anteo; the Drogheria Parini 1915, an underground eatery, and, naturally, the Emporio Armani Caffè, which Armani describes as suitable for “a caprese in summer and risotto alla Milanese in winter.”