GIORGIO GOES TWEET: Giorgio Armani wants to break new ground in digital communication with the launch of #ArmaniTweetTalks.

Making its debut in time for the designer’s “One Night Only in Beijing” event on Friday, the project consists of live discussions on relevant fashion topics, which will be broadcast on Twitter and will involve leading figures from the industry.

This story first appeared in the May 29, 2012 issue of WWD. Subscribe Today.

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The first discussion will involve Vogue China’s editor in chief Angelica Cheung, Yoox’s founder and chief executive officer Federico Marchetti and blogger Susanna Lau, among others, and will focus on the rapid rise of China as one the most influential fashion markets.

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