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GIORGIO’S NEW FACE: Giorgio Armani continues to strengthen his ties to the music world, picking Calvin Harris as the new face of the Emporio Armani brand for spring 2015. The Scottish DJ and music producer will appear in the black and white advertising campaign shot in Los Angeles by photographer Boo George. The images will break globally in Junuary.

This story first appeared in the December 17, 2014 issue of WWD. Subscribe Today.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” Armani said. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

“It’s incredible to be working with Mr Armani and his team at Emporio Armani,” said Harris, who will also front the Emporio Armani Eyewear and Watch lines internationally. “I feel an affinity to the brand ethos and have been a long time admirer of their designs.”

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