THE GOOD HEALTHY LIFE: Glamour and Self have teamed up to launch a new media network called Condé Nast Aurora, focused on women leading healthier and happier lives. The network will reach 14 million women.
Condé Nast already has the Food Innovation Group, which is an amalgamation of Bon Appétit, Epicurious and The Shopper’s Network, comprising more than 200 bloggers who produce exclusive content.
“Condé Nast Aurora is organized around a distinct mindset and provides our partners with the unique opportunity to connect with millions of inspired women through the language of endless possibilities,” said Connie Anne Phillips, publisher and chief revenue officer of Glamour and Self. She said that using this approach to connect with a large and engaged female audience “is one of the most effective ways that marketers can position their brands.”
Starting today, the network will target clients in the beauty, wellness, fashion, health and technology industries. Condé Nast Aurora will provide a digitally focused offering giving advertisers a broad set of capabilities, such as targeting and branded content.