Glenn O’Brien is ready for the small screen once again.

The journalist has his own show on WME/IMG’s Made2Measure fashion channel, which launches today on Apple TV. Although O’Brien is best known for his writing — he most recently served as GQ’s “The Style Guy” columnist for 15 years until he was (unceremoniously) replaced earlier this year — he has also appeared on camera. He hosted a public access show called “TV Party” from 1978 to 1982, which Vice shows reruns of on its Web site.

O’Brien told WWD that he would draw on his “TV Party” experience, as well as his long-running journalism career that has included serving as editorial director for Interview and Art in America.

The editor noted that his show will take the form of a 20-minute, one-on-one conversation with influential figures in the fashion, art and film industries. The interviews, which are filmed at The Beatrice in New York’s West Village, center on the creative process and their discipline in competitive industries.

Dubbed “Tea at The Beatrice,” the show features guests including Gisele Bündchen, Proenza Schouler’s Jack McCollough and Lazaro Hernandez, The Man Repeller founder Leandra Medine, Purple’s Olivier Zahm, artist Richard Prince, Island Records founder Chris Blackwell, photographers Inez van Lamsweerde and Vinoodh Matadin, artist Shepard Fairey and filmmakers Josh and Benny Safdie.

“It’s a more bohemian version of ‘Charlie Rose,’” O’Brien said of his show. “We have done nine so far. The viewer is a fly on the wall.”

O’Brien said in filming the show, he was only surprised by one guest: Bündchen. “Basically, the only person that I did who I hadn’t met was Gisele. I was surprised by how super nice she was — not that I didn’t expect she wouldn’t be nice — but it was just a pleasant surprise,” he said.

While he did ask the model whether she gave her husband, New England Patriots quarterback Tom Brady, any style tips, O’Brien noted that he strayed from questions with a celebrity bend. “I’m not interested in the TMZ-ification of America. I hate that,” he said. “I wanted to talk about art and work and the aesthetics, what it’s like to be this almost silent movie Hollywood actress.”

The M2M channel, which will debut exclusively on Apple TV for 90 days, is said to have a broader distribution by January. The company declined to provide further details, but did tell WWD that M2M would roll out fashion content that includes original digital series, classic films and documentaries.

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