GO WEST: PR Consulting is expanding on the West Coast. The PR Consulting Los Angeles office is opening at 550 N. Larchmont Boulevard this month. Laurence Goldberg will serve as a partner in the Los Angeles endeavor with Pierre Rougier and Sylvie Picquet-Damesme. Previously, Goldberg had been Balenciaga’s West Coast publicist for six years.

“Los Angeles is definitely a world of its own, fascinating to our industry, and a stronger and stronger fashion scene,” Rougier said. “We have been waiting for the right time and opportunity to open.” He called Goldberg, who was his first employee when he founded PR Consulting in 1997, “a longtime friend. We share the same values and interests, so it became obvious to open PR Consulting in Los Angeles together when she decided she could come on board,” he said. New York-based PR Consulting also has an office in Paris.

This story first appeared in the July 15, 2013 issue of WWD. Subscribe Today.

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