GOING IN-HOUSE: The Row, the five-year-old label from Ashley and Mary-Kate Olsen, is taking its public relations efforts in-house. The designer duo tapped Iana dos Reis Nunes as The Row’s vice president of global communication, a newly created position, effective Aug. 6.

Dos Reis Nunes spent the past two-and-a-half years at Chanel Inc. serving as executive director of public relations for fashion, watches and fine jewelry. Prior to that, she spent 10 years at Louis Vuitton in both Paris and New York, most recently as public relations director for Louis Vuitton North America. Dos Reis Nunes started her career at the Paris-based public relations agency Beatrice Keller. At The Row, she will report to president and chief operating officer François Kress.

This story first appeared in the July 24, 2012 issue of WWD. Subscribe Today.