GUESS LOOKS TO THE EAST: As fashion brands set their sights on promising Asian markets, so do their advertising campaigns. This holiday, the Guess Girls are packing for a stylish adventure in Japan. In a holiday promotion photographed by Chen Man, styled by Satoshi Hirota and directed by Guess chief executive officer Paul Marciano, models Megan Williams and Karmay Ngai test their sword-fighting skills in front of Mount Fuji, roam Tokyo’s verdant fields and relax in a rickshaw, all while sporting red minidresses, black bustiers and glittering jumpsuits. The oversaturated images will run in the November issues of V, DuJour, i-D, Paper, Los Angeles and other magazines.

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