GUEST EDITOR: Author, TV host and model Alexa Chung is teaming with Tommy Hilfiger Group to be its guest editor for fall, selecting her must-have pieces from the women’s collection, ranging from outerwear to holiday apparel.
This story first appeared in the October 7, 2014 issue of WWD. Subscribe Today.
The program launches today where Chung reveals her new favorite looks and style essentials in Tommy Hilfiger stores and on tommy.com/alexachung. There will be new merchandise selected every month through January.
“Alexa is the true definition of an ‘It’ girl — she’s cool, witty, smart and has a great sense of style,” said Tommy Hilfiger. “She knows how to mix of-the-moment styling with classic design for a unique look that’s totally her own. Alexa will give our customers an insider’s view of her must-have pieces from our seasonal collections, all presented through shoppable content on tommy.com and in select Tommy Hilfiger stores across Europe.”
“To be embraced by such a behemoth of an American fashion brand is a huge honor,” said Chung.
For the month of October, Chung revealed her must-have fall essentials including a cowl-neck sweater, black A-line flare skirt and rock ’n’ roll-inspired black leather leggings with moto details at the knee. The 30-year-old paired the look with an oversize wool-blend cocoon coat in gray plaid.
The entire shoot was photographed at Milk Studios in New York City and the campaign will launch via the brand’s social media channels.