Bar Refaeli is featured in H.Stern's 70th anniversary campaign.

H.Stern is turning 70 with the help from a few models.

The jewelry brand has tapped three of the most recognizable faces in modeling today — Caroline Trentini, Bar Refaeli and Caroline Ribeiro — to star in a new campaign celebrating its 70th anniversary. The images, shot by Carter Smith, feature the models, each of whom has previously starred in an H.Stern campaign, dancing in a Brazilian nightclub and decked out in H.Stern jewels. “The idea of bringing together three models that are familiar with the brand was important so that their interaction could be captured in a relaxed and genuine manner,” said Roberto Stern, chief executive officer and creative director.

Trentini recalled her precious campaign for the brand, shot in 2009. “It was one of the most beautiful shoots of my career — just timeless,” she said. “I’m very honored to be back to share this special moment with the brand. The free and celebratory atmosphere really allowed me to express myself.”

H.Stern will also release a new collection, called “Genesis,” to coincide with the milestone. “I am very happy because I’ve been a fan of the brand for many years and especially the Stars collection,” Refaeli said. “The new Genesis jewelry looks like an updated version of [that].”

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