Hearst is bundling its car-centric publications to form Hearst Autos.

The group is comprised of Car and Driver, Road & Track, business-to-business digital media solutions company Jumpstart Automotive Group and Veretech Holdings Inc., which had been part of Hearst Business Media. 

The bundling of the group is not unlike what rival Time Inc. has done with The Drive, a digital car-centric site that lends itself to native and sponsored content integration.

Jumpstart chief executive officer Nick Matarazzo will serve as president of the new group, and he will continue to report to David Carey, president of Hearst Magazines.

“Hearst is proactive in our efforts to work across divisions and identify opportunities where our businesses can maximize scale for clients and consumers,” Carey said. “Hearst Autos is a perfect example of this: we’re harnessing the innovation and engagement of our brands to provide automotive manufacturers, dealers and shoppers with trusted, informative content and sophisticated tools that make researching, buying and selling vehicles easier and more efficient.”

According to the company, the group will address business-to-business and business-to-consumer audiences, and include data, consumer insights and marketing solutions. The Autos team will be based in New York, San Francisco, Ann Arbor, Mich., Atlanta and Boca Raton, Fla. The company indicated the group would be a “priority investment” in the coming year, with editorial staff added in Ann Arbor and engineering talent based in Atlanta.

Carey said new president Matarazzo helped build Jumpstart into “one of Hearst Magazines’ top-performing digital assets.” “The ultimate ‘car guy,’ Nick was at the forefront of digital automotive marketing and understands the power of technology and data to deliver a frictionless experience that connects car-buying consumers to auto manufacturers and dealers,” he continued.

Prior to Jumpstart, Matarazzo rose through the sales and marketing ranks at Hachette Filipacchi U.S. to become executive vice president, group publishing director of the Men’s Enthusiast Network where he was responsible for sales, marketing and content strategies for eight brands.

“Our mission is to help consumers make informed buying decisions,” Matarazzo noted. “We will continue to refine our industry-leading tools and products, leverage our proprietary data, and integrate credible editorial and consumer insights to serve our vast, exclusive audience.”

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