MORE HEARST DIGITAL: Hearst Magazines International is shifting its gaze to digital, adding three new roles to the business side.

This story first appeared in the October 28, 2014 issue of WWD. Subscribe Today.

The publisher said it has appointed Emily Jipson as vice president of product, Melinda Lee as vice president of content and audience development, and Bernardo Chévez as vice president of technology.

All three executives will report to chief digital officer of Hearst Magazines International, Gary Ellis.

In her new role, Jipson, Yahoo Finance’s former head of global product management, will develop and manage HMI’s global digital products portfolio, including Web sites, mobile and ad products, digital editions and apps.

A former manager of Getty Images’ music division, Lee will oversee the creation and distribution of digital content in order to grow HMI’s Web and mobile products.

Chévez, who comes from Condé Nast, where he worked as director of engineering, is charged with planning, designing, developing and managing HMI’s digital platform applications and services.

“To maximize reach to consumers around the world, HMI has intensified its focus on digital innovation and growth, and the collective intuition, leadership and experience of our new hires is key to accelerating our strategy,” Ellis offered.

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