HEARST’S POPULAR GUYS: David Granger, editor in chief of Esquire magazine, has another title to add to his business card: editorial director of Popular Mechanics. Granger, who has been editor in chief of Esquire since 1997, will retain his role there plus oversee editorial of the technology-focused Popular Mechanics. Granger will work with Ryan D’Agostino, former articles editor of Esquire, who will take the reins as editor in chief of Popular Mechanics on May 1.
This story first appeared in the April 23, 2014 issue of WWD. Subscribe Today.
D’Agostino, who will continue to report to Granger, succeeds James Meigs. Parent company Hearst said Meigs left to pursue a book project.
“Ryan is an inspired, versatile editor with a clear sense of the Popular Mechanics mission, and he understands the men’s market so well,” said David Carey, president of Hearst Magazines, adding of Granger, “He is one of our very best content creators, with enormous creative and intellectual range. David’s always pushing the boundaries of what a magazine can be, and he will help guide the Popular Mechanics team as they evolve this multiplatform brand.”
Granger said D’Agostino has “the passion that will redefine the authority of this brand to meet the challenges of the 21st century.”
That passion will hopefully come in handy. Since 2009, Popular Mechanics’ single-copy sales have fallen 30.6 percent from 126,650 to 87,834 in 2013, according to the Alliance for Audited Media. Total paid and verified circulation has largely remained flat over the past four years, hovering in the 1.2 million range.