HEDI’S NEW GIRL?: It’s well-documented that Hedi Slimane has a thing for rock ’n’ rollers.
This story first appeared in the October 21, 2014 issue of WWD. Subscribe Today.
His online “Rock Diary” featured photographs of Lou Reed, Amy Winehouse and more, many of whom were showcased last month in a Paris exhibition called “Sonic” at the Pierre Bergé-Yves Saint Laurent Foundation. Since assuming the role of creative director at Saint Laurent, rocker chicks have taken center stage in many of the designer’s campaigns, which he casts and shoots himself (think Sky Ferreira, who modeled in his pre-fall 2013 campaign). The designer does it on the runways, too: His fall 2014 show soundtrack featured an original song by the L.A.-based band Cherry Glazerr, fronted by 17-year-old Clementine Creevy (the same band also soundtracked Slimane’s first short film for Saint Laurent.)
Now one of Slimane’s latest muses is rumored to be 18-year-old Julia Cumming, vocalist and bassist of the Brooklyn-based band Sunflower Bean, of which Nick Kivlen, 19, and Jacob Faber, 19, are also members. Cumming, a 5-foot, 11-inch beauty born and raised in Manhattan, has had a storied professional musical career, and it didn’t take long before Slimane caught on: He tapped her to walk his Saint Laurent show for the past two seasons. Sources said Cumming may be deepening her role with the brand and could end up in its spring ads being shot in Paris now.
Whatever happens, a mystery brand is certainly keeping a tight rein on Cumming. WWD last week interviewed the members of Sunflower Bean for a feature and photo shoot but the shoot was canceled at the last minute when the brand objected. Hedi’s hand at work?