HELP WANTED: Details magazine has more than one job to fill since its publisher Kevin Martinez jumped ship two weeks ago to join rival Maxim in the same role. According to sources, Martinez has looted his former employer Condé Nast of eight employees — six from Details and two from sister titles Lucky and Wired. Most of those staffers were on the advertising side.
This story first appeared in the July 29, 2014 issue of WWD. Subscribe Today.
The mass exodus from Condé is a rare occurrence, and one insider speculated that it could be linked to the fact that Details has yet to name a publisher. Insiders said they were surprised that the role remains vacant.
According to the rumor mill, however, potential replacements for Martinez include Teen Vogue vice president and publisher Jason Wagenheim and ex-Condé Naster Patrick Connors, who serves as Men’s Fitness’ senior vice president and publisher. Wagenheim denied he was heading to Details, adding for extra heft: “It’s not happening.”
Connors told WWD that he was promoted “recently” to senior vice president from vice president, but declined to elaborate further on the timing of that promotion in relation to Details’ publisher search.
An insider noted that the magazine could promote its associate publisher, Christopher Cormier, but also floated a buzzed-about second scenario, which could include the promotion of GQ vice president and publisher Chris Mitchell to a men’s group publisher. In that scenario, Mitchell, who served as Details’ publisher from 2004 to 2008, would oversee both Details and GQ. He declined to comment on that speculation.
The formation of such a position would be out of character for Condé Nast, though, which, unlike rival Hearst, keeps its titles as singular entities. Hearst has classified several of its magazines under group publishers. For instance, senior vice president and publishing director Jack Essig oversees its men’s group, which includes Esquire, Popular Mechanics, Road & Track and Car and Driver.