HL Group is expanding. The marketing and communications firm has taken office space at 530 Seventh Avenue, an office tower in the Garment District, which will be home to its recently formed fashion operations group. The New York headquarters for the company are in Union Square; HL also operates offices in Los Angeles.

The fashion operations group will be overseen by vice president Laura O’Hare. HL represents various lifestyle, fashion, travel and hospitality, beauty, home and interior design clients. The second New York office will allow the company to offer clients sampling and trafficking services for apparel, accessories, runway and front-of-house operations.

In December, HL Group beefed up its fashion focus by adding Kimberly Flaster as senior vice president of fashion. She handles all fashion-related businesses with oversight for client services and development of growth strategies.

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