H&M and Bloglovin’, a lifestyle social discovery platform, have revealed the five finalists of H&M’s Breakthrough Fashion Blogger of the Year competition.

The five finalists are Amy Roiland of “A Fashion Nerd”; Taye Hansberry of “Stuff She Likes”; Maristella Gonzalez of “A Constellation Journal”; Jannel Therese of “Street Style Teller,” and Taria-Ann Verburgt of “Survivor on Stilettos.”

The finalists were selected for their creative and unusual content, as well as the promise they show to succeed in the blogging industry.

In addition to being considered for the top award, the five up-and-coming fashion bloggers participated in a one-on-one mentorship day at H&M’s showroom with Leandra Medine, creator of Man Repeller. Each finalist received guidance on how to expand her brand and gained knowledge essential to advancing her career as a fashion blogger. Medine gave them pointers of showroom etiquette and dos and don’ts of working with brands.

One finalist will be chosen as H&M’s Fashion Blogger of the Year, which will be presented at the Bloglovin’ Awards, in September, during New York Fashion Week. The winner will be featured in H&M’s digital editorial platform, H&M Magazine.

“The blogging industry is constantly evolving, offering bloggers increasingly more opportunity if they know how to capitalize on them,” said Medine. “It’s incredible to be part of the next generation of bloggers and have the opportunity to share my personal experience with them to help guide and shape their own careers.”

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