GOUDE IDEA: Hennes & Mauritz AB said on Monday it has tapped Jean-Paul Goude to shoot the advertising campaign for its upcoming collaboration with Kenzo.

The images, scheduled to break on Oct. 17, feature seven personalities: Chloë Sevigny, Rosario Dawson, Iman, musician Ryuichi Sakamoto and hip-hop artists Chance the Rapper, Suboi and Xiuhtezcatl Martinez. The collection is due to go on sale on Nov. 3 in 250 selected H&M stores worldwide as well as online.

It won’t mark the first collaboration between Goude and Kenzo creative directors Humberto Leon and Carol Lim. The photographer shot the fall 2012 and spring 2013 campaigns for Kenzo and regularly attends the duo’s shows in Paris.

“We love to work with our idols, and Jean-Paul Goude is a true icon. His images for Kenzo x H&M are incredible, and capture the personality, positivity and freedom of the collection,” Leon and Lim said in a joint statement.

“Working with H&M and Carol and Humberto on the Kenzo x H&M campaign is a real adventure,” said Goude. “I love the attitude that they have brought to the collection, and their youth, energy, fun and style.”

H&M in July unveiled the first three looks from the collection, based on a tiger stripe print in colors ranging from bright blue and deep red to a monochrome version. Items range from turtleneck tops, high-waist leggings and cropped jeans to statement outerwear pieces; including an oversized leather jacket with pink faux shearling lining and a parka with a removable printed collar.

The looks were photographed by Oliver Hadlee Pearch on artists, creative types and activists like Amy Sall, founder of SUNU: Journal of African Affairs, Critical Thought + Aesthetics; Juliana Huxtable, a transgender artist, poet and DJ; Isamaya Ffrench, a makeup artist and member of the London-based Theo Adams Company, and Oko Ebombo, the Paris-based frontman of the band 19.

The Swedish high street giant has yet to release Goude’s campaign images, but provided a video of the shoot in which the photographer explains that the concept for the ads was based on the photomontage technique he coined in the Seventies and dubbed “French Correction.”

load comments
blog comments powered by Disqus