PARIS — Hennes & Mauritz AB has tapped French singer and actress Vanessa Paradis as the face of its Conscious collection of environmentally sustainable clothing.

Paradis, who previously appeared in advertisements for Chanel’s Coco perfume and Rouge Coco lipstick, poses in H&M outfits including a khaki utility jacket with embellished pockets and botanical print pants.

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This story first appeared in the January 23, 2013 issue of WWD. Subscribe Today.

The women’s collection, which includes accessories, is made from more sustainable materials such as organic cotton and recycled polyester.

The Swedish high-street retailer is producing similar lines for men and children. The Conscious collections will go on sale in H&M stores worldwide and online in late March, coinciding with the launch of a previously announced garment collecting campaign.

“I like being part of something like the Conscious collection at H&M,” said Paradis. “I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

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