PUSHING CANADIAN STYLE: Holt Renfrew will roll out the spring edition of its “All Together at Holts” initiative on Monday. This time, the retailer is adding some star power to its salute to Canadian customer diversity and style.
“For our spring campaign we wanted to feature Canadian personalities who are iconic Holts’ contributors and really create a one-of-a-kind customer experience for them,” said Alison Simpson, Holt Renfrew’s senior vice president of marketing and customer experience.
To that end, Holts enlisted 18 well-known figures to take part in the latest chapter, including Albertan singer-songwriter Calvin Love; Toronto Raptors point guard Cory Joseph; Montreal fashion stylist Cary Tauben; Vancouver philanthropist Manjy Sidoo, and Rudyard Griffiths, the Toronto-based social entrepreneur, author, broadcaster and chair of the Munk Debates, Canada’s premier international debate series.
“This time we shot in color for a more playful feel. We also paired people in unexpected ways to fuel that energy,” Simpson said.
“Our goal is to fuel a national conversation about Canadian style and illuminate our customers in a new way. I think we absolutely delivered on that when we launched this campaign last fall,” she said.
“We saw some very positive metrics as a result of our fall campaign, including greater traffic through our stores. It also brought new people into Holt Renfrew, as well as old customers who had not been engaged with us over the last nine months,” said Simpson. “Our goal now is to raise our game and outperform those numbers.”
The “All Together at Holts” spring campaign will appear in Holt Renfrew store windows across Canada, as well as on social media and in indoor and outdoor installations.