HUGO BOSS’ BUTLER: Hugo Boss Parfums has tapped Gerard Butler as the brand ambassador for its Boss Bottled fragrance. Scheduled to air globally for fall, Butler will appear exclusively in a new TV and print campaign for the brand.
This story first appeared in the July 18, 2014 issue of WWD. Subscribe Today.
“Boss Bottled remains loyal to the belief that success comes to the man who grasps life with confidence,” said Guillaume Tardy, global marketing director of Boss Parfums. “Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive.”
Currently, Butler is reprising his role as Stoick in DreamWorks Animation’s “How to Train Your Dragon 2.” Also, the Scottish actor recently wrapped production of “Gods of Egypt” opposite Nikolaj Coster-Waldau, set for release in February 2016. This will be Butler’s first appearance as an ambassador for a men’s fragrance.