The British style title i-D is set to launch an Italian language version of its digital platform,, to coincide with Milan Fashion Week later this month.

The site will have the same Web address as the English language site — — but will be geo-targeted, so the content is tailored to Italy when visitors access the site from the country. The Italian site’s content will be a mix of Italian editorial produced by the new Milan office, and translated content created by the site’s London team, i-D said. i-D’s new Milan office will be helmed by Gloria Maria Cappelletti, editor of i-D Italia, while Andrea Rasoli, publisher of Vice Italia, will also serve as publisher of i-D Italia. As reported, Vice Media bought i-D in late 2012 and the company is helping to execute i-D’s Italian digital launch.

Cappelletti commented of the launch: “i-D is curating a new chapter in fashion in Italy, while translating its lifestyle spirit into the digital arena.” Rasoli added: “The Italian will meld world class editorial, cutting edge talent and innovative brand partnerships — all with the unique Italian eye for style. Fashion lacks a real point of reference in the digital media world; i-D has got the ambition to become the leader in this field, which represents the future.”

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