IMG’S MALE ORDER: For the first time in five years, IMG Models is back in the business of representing men.

Senior vice president and managing director Ivan Bart has lined up Kevin Apana and Greg Chan to help him build the division. Both are industry veterans and worked at Wilhelmina until February. The new hires now report to Bart.

This story first appeared in the September 21, 2012 issue of WWD. Subscribe Today.

The Hawaiian-born Apana started his career at IMG Models, where he managed Tyson Ballou, among others.

With Joan Smalls, Karlie Kloss and Gisele Bündchen among its female roster, IMG Models has the shingle out to try to attract male models of comparable caliber. Bart said, “As a leader in the modeling industry, we felt the time was right to relaunch our men’s division.”