GET YOUR CAMERAS READY: Beginning Monday afternoon, Instagram will highlight the best videos from the Met Ball in a dedicated video channel within the Explore section of the app. The collection will be viewable until Tuesday at 5 p.m. EST. Videos can run as long as 60 seconds.
The Met Ball takes place Monday night at the Metropolitan Museum of Art. This year’s theme at the Costume Institute is “Manus x Machina: Fashion in an Age of Technology.” The exhibition will feature more than 100 creations of haute couture and ready-to-wear pieces.
According to Instagram, over the last six months, the time people spent watching videos on Instagram increased by more than 40 percent. This is the second time this new version of the video channel will be used. The first time was at Coachella.