The fashion flock has helped propel Instagram to a major milestone: more than 500 million monthly users.
Three-hundred million of those users turn to the app every day to share pictures of what they’re wearing, eating or doing at the moment.
While the Facebook-owned Instagram still lags behind its corporate sibling — the company’s namesake site has 1.44 billion monthly active users — it easily outpaces Twitter, which has about 310 million monthly active users, and Snapchat, a relative newcomer to the social media big leagues that has 100 million daily active users.
And the pace of the photo- and video-sharing platform’s user growth seems to be growing. In the past two years, its user base more than doubled, meaning that it added the last 100 million active users faster than the previous 100 million. Although Instagram has more than 100 million monthly active users in the United States, more than 80 percent of its users are from outside the U.S.
In a post sharing the news, Instagram said, “Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder.”
Fashionistas have long been enthusiastic adopters of the visual platform, whose 95 million daily photo and video shares garner 4.2 billion daily likes. For instance, makeup artist Pat McGrath (@patmcgrathreal) posts often and responds regularly to followers.
Designers and brands have also started using Instagram to discover talent. Proenza Schouler, for example, worked with photographer Landon Nordeman to show the inspiration behind a collection; Stella McCartney commissioned a 17-year-old South Korean fashion editor (@jinaehan) and a Japanese photographer (@hirozzzz) to capture content for the brand.
Dries Van Noten turned to the platform and found illustrator Gill Button (@buttonfruit) to hand-paint its invitations, and Francisco Costa of Calvin Klein used a pattern in the 2016 resort collection that was inspired by artist Alice Lancaster, whom he discovered on Instagram (@ragingleisure).
Last month, Instagram revealed a dramatic redesign of its logo, and has since created Facebooklike business profiles that let the business garner insights, provide contact information and turn posts into ads. It has about 200,000 businesses advertising monthly. (Parent company Facebook has three billion businesses using its advertising products.)
“You’ve made Instagram a place where the everyday and the epic are always within reach,” Instagram’s post said to users. “Thank you for your creativity, your openness and your passion for sharing your worlds with one another.”
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