InStyle is getting into the awards business.
The Time Inc.-owned glossy will present its inaugural InStyle Awards, which honor celebrities and artists whose “style defines the red carpet and the image makers behind the scenes.”
The magazine has created a new annual list, “Hollywood’s 50 Best Dressed,” to honor the “symbiotic” relationship between the runway and the red carpet. It will accompany a 14-page list feature in the magazine’s November issue, which will also appear on InStyle.com on Oct. 16.
The awards dinner, which will take place in Los Angeles at the Getty Center on Oct. 26, will be hosted by InStyle editorial director Ariel Foxman.
Honorees this year include Nicolas Ghesquière, artistic director of Louis Vuitton (Designer of the Year), Gwyneth Paltrow (Style Icon), Zoë Kravitz (Breakthrough Style Star), Ansel Elgort (Man of Style), Serge Normant (Hairstylist), Charlotte Tilbury (Makeup Artist) and Kate Young (Stylist).
“About a year ago, we started talking about—what did we want to do in terms of a next event. InStyle has always sat at the apotheosis of influence of celebrity and Hollywood and celebrity and design. That has really been InStyle’s main perspective and filter,” Foxman told WWD.
But another glossy—Vanity Fair—comes to mind when thinking about Hollywood and style. After all, the Condé Nast-owned title throws the most prestigious Academy Awards after party, and it publishes the “International Best Dressed List.”
Foxman shrugged the suggestion off, noting: “Vanity Fair? I don’t see it as similar except it celebrates stylish people. That [International Best Dressed List] is a ballot influenced by an outside audience..that is a list that is international. This really is InStyle being the authority on celebrity style.”