NEW STYLE: InStyle U.K. will no longer be in print, with plans to terminate its physical edition and relaunch as a digital brand, according to the company.
The December issue will be the final edition on paper. Charlotte Moore will remain as editor, and is currently working with the U.S. team to create a new digital platform, with the aim of leveraging the reach and access of the international InStyle brand to accelerate U.K. growth.
A spokeswoman for Time Inc. confirmed the company has entered into a consultation process with staff about the proposed closure of the print edition. In the U.K., a consultation process is a step a company is obliged to take before making layoffs of 20 or more people over a period of 90 days or less.
The spokeswoman did not provide further details about proposed layoffs.
Owner Time Inc. said the relaunch of InStyle U.K. is meant to address the changing needs of the magazine’s “fashion-obsessed audience.” The company said the new platform would deliver “24-hour content, with more daily stories and videos than any other U.K. fashion title.” The new digital edition will launch in early 2017, according to the company.
“The fashion world is changing dramatically, the way our audience interacts with it is changing, and we have to change to meet that challenge,” said Moore.
The focus will be on creating fashion, beauty and lifestyle content, and combining it with international red carpet, celebrity, style and service content from U.S. InStyle and other sister editions.
Justine Southall, managing director, fashion and beauty, at Time Inc. U.K., said the new focus of InStyle “means we can propel it to a leading position in the U.K. digital fashion space.” She said the new iteration will be “a compelling destination for consumers and a very attractive proposition for our advertising partners.”
The company said InStyle U.K. is targeting 200 percent growth in 2017, across all digital platforms as it leverages the global brand to drive scale and engagement.
According to the latest ABC figures for the six months to June, the print circulation of InStyle U.K. was 121,895, down 18.2 percent year-on-year. Combined print and digital circulation declined 18 percent to 123,076.
Last month Marie Claire U.K., another Time Inc. title aimed at fashion-minded young women, revamped both the magazine and Web site to boost its appeal and engagement with Millennial females.
In August, Time Inc. named Laura Brown editor-in-chief of the U.S. edition of InStyle. The digitally-minded Brown has a strong presence on social media and also ran Harper’s Bazaar’s digital series “The Look,” during her tenure as executive director of Bazaar in the U.S.