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THE JAGGER EFFECT: James Jagger is the face of Jimmy Choo’s fall ad campaign, WWD has learned.

Shot by Craig McDean and styled by Sarah Richardson, Jagger is shown wearing monochrome suits and some of Jimmy Choo’s classic fall styles, such as black leather loafers and crocodile-embossed high top sneakers.

Choo’s creative director Sandra Choi said Jagger’s rebellious yet gentleman-like image resonates with the brand’s customer.

“The fall campaign is a reflection of the character of the Jimmy Choo man for now and into the future,” she said. “James Jagger embodies the rebellious gentleman spirit of the Jimmy Choo man, and was the perfect choice for the campaign. He has an innate confidence and combines a clever wit with the charm of a true gentleman.”

Jagger said Jimmy Choo reflects the effortless aesthetic he tries to channel. “I’m always dressing in a pretty dark, metropolitan and maybe a little playful way. I’m always influenced by London,” he said.

The 30-year-old actor, who is starring in the HBO drama series “Vinyl,” often dips his toes into the modeling world. Earlier this year he fronted the cover of Vogue Hommes, which was shot by Bruce Weber.

The campaign will break in September issues globally. Behind the scenes content, including an exclusive interview with Jagger, will be featured on, as of July.

The accessories label has also unveiled its pre-fall campaign at the beginning of the month which will not be featured in print outlets. The images are being used for the company’s own e-commerce site and stores.

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