PRECIOUS GEMS: Jimmy Choo has teamed with British artist Mat Collishaw on an advertising campaign for Vices, the label’s cruise 2015 collection. Collishaw shot the campaign featuring model Ondria Hardin, who is wearing Jing shoes with the Ava bag from the gold tier of the Vices collection. The campaign will debut in the December issues of titles such as Elle, Harper’s Bazaar, InStyle, Numéro, Tatler, Vogue and W.
This story first appeared in the October 7, 2014 issue of WWD. Subscribe Today.
Inspired by Sandra Choi’s penchant for jewelry and precious gems, the creative director designed the 21-piece capsule collection of jeweled shoes and bags offered in three tiers: bronze, silver and gold. The price range is 475 pounds, or $750, for a bronze-tier bag to 2,995 pounds, or $4,600, for a gold-tier shoe. The collection will launch exclusively at the New Bond Street store, on Oct. 10, and at selected stores globally on Oct. 29.
In addition, Choi commissioned Collishaw to devise the visual concept for the flagship window displays worldwide.