Cosmopolitan may have two shows on television, WWD has learned.
The Hearst-owned women’s magazine is in production for a reality show on E! based on the lives of editors, insiders said. A camera crew from Bunim/Murray Productions has been following select editors at the office and after hours to document their lives outside of work.
At Tammy Haddad’s brunch before the White House Correspondents dinner in Washington Saturday, Cosmopolitan editor in chief Joanna Coles said: “I’m not saying anything, but have fun.”
Although Coles will likely appear on camera — she’s not one to shy away from the spotlight — the show won’t be based on her. Cosmopolitan’s second TV show, a scripted pilot by Sarah Watson, will be based on the editor’s life. That show was picked up by Freeform, which used to be ABC Family. (It had been shopped around at NBC, but was not picked up). Coles is the executive producer of the scripted show called “Issues,” which will chronicle the life of an editor of a women’s magazine, her dating life and professional struggles. The main character is said to be in her late 20s or early 30s, unlike Coles, who is 54 and married with two teenage sons. While that show would be entertaining to a different audience, Cosmo is in the process of trying to appeal to Millennials.
Case in point: Cosmo has aggressively expanded its reach online and on Snapchat. According to reports, Cosmo is one of Snapchat’s more successful properties on its Discover platform. Coles, who was recently named to the board at the social media firm, also helped develop a second channel called “Sweet.”