IN THE PINK: John Galliano has gone rosé. The couture house tapped model Edie Campbell to front its flushed fall 2016 advertising campaign.

Bathed in shades of pink, the image depicts Campbell in a pink silk, bias-cut dress, her face almost matching beneath the blushed lighting.

“The idea of a monochrome image that isn’t black-and-white strikes as pure and also slightly provocative,” explains Bill Gaytten, creative director for John Galliano. “We considered how Edwardian poise might translate in the present day, when the feminine ideal is so strong.”

Lensed by Inez van Lamsweerde and Vinoodh Matadin, the campaign reunites the photographers with Atelier Franck Durand and Gaytten, following their collaborative portrait of Christy Turlington last season.