Calvin Klein Jeans will host a music event in Hong Kong on June 11 with Justin Bieber.
The event will feature several musical performances, which have yet to be revealed. Bieber appears with Dutch model Lara Stone in the global spring 2015 Calvin Klein Jeans and Calvin Klein Underwear ad campaigns.
The event will be held at the Kai Tak Cruise Terminal, a repurposed industrial cargo hall with views of the Hong Kong skyline, located in Victoria Harbour overlooking Kowloon Bay.
The event’s imagery and content will be posted on calvinklein.com, as well as the brand’s global social media channels, where there will be behind-the-scenes access leading up to and during the event using the hashtag #calvinkleinlive.
Calvin Klein Jeans has hosted numerous music events in cities throughout the world including São Paulo, Beijing, London, Berlin, Paris and Mexico City. This is the first time the brand has held a music event of this scale in Hong Kong. Among the musical acts the brand has hosted are Pharrell Williams, Rita Ora and Iggy Azalea.
Bieber was recently ranked by Twitter as the number-one most tweeted about musical artist of 2014. He has released four number-one albums and appeared in two films, “Never Say Never” and “Believe.”