ELEMENTAL: After two seasons of taking photographs straight from the runway and running them as ad campaigns, Donna Karan is introducing a fresh creative direction for spring. Patrick Demarchelier was tapped to shoot the campaign — his first for the brand. He photographed Vogue regular Anna J. in New York, and the results are inspired by the power of elements, capturing the movement and ethereal feel of the collection. The images will run in fashion and lifestyle magazines. A spokeswoman had no further information about the media buy.

— Amy Wicks

This story first appeared in the January 21, 2010 issue of WWD. Subscribe Today.

DARE TO BARE — AGAIN?: Cosmopolitan editor in chief Kate White took to Twitter Wednesday to invite Scott Brown, the newly elected Republican senator from Massachusetts, to pose for another centerfold in the magazine, this time as America’s Sexiest Senator. Brown posed naked in the June 1982 issue, where he was named “America’s Sexiest Man.”

White told WWD she also sent Brown a bouquet of flowers. “I was a little hesitant at first to let someone run the images. I didn’t want it to hurt him somehow,” White said. “But it was a wonderfully fun thing he did and it’s taken on a life of its own. I think it ended up helping him!”

— A.W.

ON THE LIST: In Touch is in the process of interviewing candidates for its top editorial job, with Colleen Curtis from AOL, Rob Shuter of Popeater.com and Life & Style’s Dan Wakeford emerging as the front-runners to succeed Richard Spencer, who resigned. All three have been approached, according to an insider, although the magazine is also said to still be interested in executive editor Michelle Lee as a possible successor for Spencer.

— A.W.

A TOUCH OF CLASS: Hopefully pickles and ham were on the menu for Wednesday’s Rolling Stone and Us Weekly editors’ lunch, where the special guests were cast members from MTV’s hit reality show “Jersey Shore.” Most everyone on the mastheads of both publications attended the lunch, according to a Wenner Media spokesman. And for their part, three of the series’ stars — Nicole “Snooki” Polizzi, Mike “The Situation” Sorrentino and Jenni “JWOWW” Farley — were all a-Twitter about meeting with the music magazine. Perhaps in a fit of overexcitement, Sorrentino tweeted on Saturday that he was “REality king – ON cover of ROlling STone NExt week” (this was denied by the pub’s spokesman), while breakout star Polizzi wrote Wednesday afternoon that she was “at rolling stone having lunch with the big bosses! jerset shoree bitchh.” And Farley, who recently revealed on her Web site that she’s launching her own line of clubwear, told her 44,000-plus Twitter followers, “Out to lunch with rolling stones and US weekly!! I think there is over 100 people here!” During their visit, the entire cast (save early “Shore” defector Angelina Pivarnick) also completed interviews for rollingstone.com and usmagazine.com, which, unlike Twitter, thankfully have copy editors.

In other Rolling Stone news, the magazine has named two new associate publishers, Michael Wolfe and Tracy Monahan, in sales and marketing, respectively. Previously, Wolfe served as vice president and publisher of Best Life, the shuttered Rodale glossy, and, before that, as associate publisher of GQ. Monahan joins the Wenner Media title from Details, where she was associate publisher, creative services. And on the editorial side, director of photography Jodi Peckman has been promoted to creative director.

— Nick Axelrod


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