MEXICO CITY — Mexican actress Kate del Castillo hosted growing fashion magazine Estilo DF’s fifth anniversary party here last week, which drew 3,000 people.
The event in the Live Aqua Hotel also saw del Castillo win the year’s Most Stylish Celebrity award after appearing on the magazine’s annual cover.
“Mexicans have a lot of style and the fashion industry is growing a lot,” the 43-year-old del Castillo, who wore a red dress by Mexican designer Raquel Orozco, told WWD. “We have incredible fashionistas. Now you can find everything you see in New York or L.A. in Mexico.”
Earlier in her speech, she advised the audience of young socialites, soap actresses and media executives to develop their own looks instead of following global trends.
“I have my own style. I don’t pose nor follow global trends. I am what I am, what you see is what you get,” del Castillo said, adding Yves Saint Laurent and Valentino are her favorite designers.
Del Castillo, who stars in the new film “The 33″ about the trapped Chilean miners, was in town last Wednesday for a 24-hour stop before flying back to her L.A. home Thursday morning. “I would like to work in more interesting movie projects, ones I’m afraid to do,” she said.
Mexican journalist Rebecca de Alba, who hosts a TV celebrity interview show on Estilo DF, said the next five years should provide opportunities to enrich the channel’s content, mainly by increasing celebrity interviews.
“I am passionate about interviews; there is a need for more artists to express themselves in an open and trusting way,” said Alba.
Wearing a dress by local designer Kris Goyri, Alba said Estilo DF (DF is Mexico City’s Federal District acronym) supports Mexico’s fashion sector by profiling designers and promoting them on social media.
The magazine’s founder and chief executive officer Jorge Esperon said Estilo DF hopes to double revenues to 250 million pesos, or $15 million at current exchange, by 2020 and launch a new TV app to expand key programming segments. “Given how well we’ve done, I think we can double revenues in five years,” Esperon said, adding that the print, radio, television, cinema and online platform will also work to double its 2 million and 200,000 Facebook and Twitter followers, respectively.
Estilo DF runs weekly and weekend editions of its Mexican fashion and style print magazine with a combined monthly circulation of 440,000. Alba’s late Wednesday celebrity show broadcast via Sonny Channel draws 1 million viewers and runs alongside fashion review program “Be Careful of the Camera” with Edy Smol, who is also ceo of Saks Fifth Avenue Mexico.