Naked Cashmere, a premium cashmere line that will launch online next month, is getting a boost from a famous face. The inaugural ads will feature Kate Moss shot by Peter Lindbergh in a campaign created by David Lipman.
Naked Cashmere was started by Bruce and Leslie Gifford. After spending 20 years selling cashmere the traditional way — the Giffords are the founders of Los Angeles-based 360Sweater — the founders were inspired by a trip to inner Mongolia to bring their premium cashmere directly to consumers at affordable prices. The collection includes cardigans, sweaters, wraps, ponchos and gloves.
The new global line of 100 percent cashmere products, for women and men, will be offered exclusively online at Nakedcashmere.com. The collection retails from $50 to $500.
Ads featuring Moss wrapped in cashmere will appear online.
“When I’m on a shoot I go to a different place in my mind. Clothes make you feel a certain way, and you move in that way and you play a character. When I first put on Naked Cashmere, I didn’t feel like I was anyone other than myself. It was really amazing. And working with Peter Lindbergh on the shoot makes things even more special,” Moss said.
She added that she has worked with Lindbergh for many years and he has known her since she was very young. “So together we were able to express what Naked Cashmere is all about. I was so comfortable working with him and I think the campaign feels really true to who I am,” she said.