KATE, LARA AND BALENCIAGA: Balenciaga’s fall ads feature two big model coups and the power of provocation. Kate Moss and Lara Stone were shot together for the first time — both fully clad in looks from the fall Balenciaga collection, but shown in a rather sensual position.
“For me, the fall collection began with the real women of Balenciaga — women who are multifaceted and multidimensional: strong and sensual yet also austere and mysterious,” said Alexander Wang, Balenciaga’s creative director. “I wanted the first image for the campaign to frame Kate and Lara in a mysterious conversation.” The image appears to be less about talk than body language with Moss positioned reclining on her side with an arm draped around Stone, who appears to be leaning in for the kill — a kiss, a whisper, whatever. It’s suggestive stuff.
Steven Klein shot the images with art direction by Pascal Dangin of KiDS Creative. Panos Yiapanis styled the shoot while Anthony Turner did hair and Val Garland handled makeup. The campaign will appear in international publications in July.