PLAYING THE FIELD: Kering has opted for three media partners for the second edition of its “Women in Motion” program at the Cannes Film Festival.
Variety, Le Figaro, Madame Figaro and Elle China are teaming with the French luxury and sports and lifestyle group for the series of talks on women in the film industry, set to take place at the Majestic hotel in Cannes from May 11 to 22. The Hollywood Reporter and Le Figaro were the media partners for the inaugural event in 2015.
Variety’s editorial team will host the talks in English, Le Figaro and Madame Figaro the ones in French, while the Elle China teams will oversee two talks held in Mandarin. The official program of the fortnight has yet to be unveiled.
“These talks will provide the opportunity to address various possible solutions that might result in a better representation of women throughout the industry,” Kering said.
Media partners will publish a video feed and editorial copy on each talk on their respective Web sites and social networks, using the official hashtag #WomenInMotion. Kering also plans to launch an official Web site, womeninmotion.com.
Variety is owned by Penske Media Corp., the parent company of WWD.