KETEL ONE ONLINE: Ketel One Vodka is branching out…into online editorial. The premium vodka brand is readying to launch a new online lifestyle magazine for men, dubbed A Gentleman’s Read, in the U.S. on Tuesday. The site will contain content by contributors from Another Something, Post New, Portable, Trendland and Gilt Taste on topics spanning art and design, food and drink, sports, film, travel and style. Current features include a review of Brooklyn restaurant Batters; a profile of Japanese paper artist Terada Mokei; a Q&A with Kris Van Assche, and a rather amusing interview with the French musician Sebastian Tellier. And — since it is vodka, after all — readers accessing the site must be of legal drinking age.

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