PARIS — A 29 percent jump in digital sales only partly offset a 6.8 percent decline in advertising revenues at magazines belonging to France’s Lagardère Group.

The media firm said the division encompassing magazines, radio and TV channels, known as Lagardère Active, saw revenues slip 0.9 percent in the third quarter to 206 million euros, or $229.1 million, or 10.2 percent on a like-for-like basis.

The company blamed an unfavorable comparison base for its TV production division related to the delivery of season three of the series “Borgia.”

Circulation at its magazines fell 4.5 percent, which it characterized as an improvement. Its flagship titles are the French edition of Elle and Paris Match.

Other aspects of the Lagardère business were more buoyant, especially travel retail and its publishing division, bouncing back thanks to the education segment in Spain.

Overall sales in the three months ended Sept. 30 totaled 1.85 billion euros, or $2.05 billion, down 3 percent due to a negative scope effect, but up 2.6 percent on a like-for-like basis.

Dollar figures are converted from euros for the period in question.

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