MAYER TAPPED: Lancel has named Christophe Mayer as communications director.

Mayer, 48, joins the Compagnie Financière Richemont-owned brand from Publicis where he was deputy worldwide account director in charge of L’Oréal. Before that, he worked at LVMH Moët Hennessy Louis Vuitton as deputy international media director of the group. At Lancel, he reports to chief executive officer Marianne Romestain and will be a member of the executive committee.

He replaces Thuy Tranthi Rieder, who left the leather goods maker a few months ago to pursue personal interests.