HAPPY ANNIVERSARY: Lancel is in a celebratory mood for spring.

The French leather-goods maker, which fetes its 140th anniversary this year, has tapped two faces for its upcoming spring campaign: Langley Fox Hemingway, great-granddaughter of Ernest Hemingway, and model Noah Mills, who has previously posed for Calvin Klein and Tom Ford.

Lensed by Viviane Sassen at the Villa Noailles in Hyères, the new ad is to be unveiled in an outdoor campaign in France on May 4, before hitting newsstands two days later, appearing first in Elle magazine as well as M, Le Monde’s weekly supplement.

Photographed against the villa’s modernist lines, the ad features the house’s Charlie handbag, Le Huit – a bucket bag, and Le Graphic, a soft briefcase for men.

Coming for fall, Hemingway and Mills will also appear in what the brand dubbed an “interactive road movie.” It is to be done with the viewers’ participation, a spokesman for the label teased, and will see the duo travel to Deauville, Paris, Lyon, Marseille and Cannes, five cities that have played a role in the brand’s history. Around the same time, a traveling exhibition is to kick off, tracing Lancel’s past via vintage styles, photos, videos, and also some interactive games.

On Sept. 14, the storied leather-goods maker is expected to publish an anniversary tome, written by Laurence Benaim with the participation of a series of artists who are to get carte blanche in portraying its history.