Launchmetrics, which formed when Fashion GPS merged with marketing firm Augure in January, is getting more input from two fashion veterans.
The company named Aliza Licht to its board of directors and Rachna Shah to its strategic advisory group.
Licht is the former senior vice president of global communications for Donna Karan International and creator of the brand’s social media personality “DKNY PR GIRL.” She’s also the founder and president of Leave Your Mark LLC and author of the book bearing the same name. Shah, executive vice president of public relations and managing director of digital at KCD, has been involved with Fashion GPS since its inception a decade ago.
Launchmetrics currently has 1,700 brand clients, working with Levi’s to Dior on sample and event management. It also helps identify relevant influencers who can engage consumers and ultimately drive sales.