Bottega Veneta Spring 2017 Advertising Campaign

Bottega Veneta has tapped Lauren Hutton for its spring advertising campaign.

Photographer and contemporary artist Todd Hido, who is known for his pictures showing urban and suburban houses across the United States, shot Hutton — along with models Joan Smalls, Vittoria Ceretti, Hannes Gobeyn and Morten Nielsen — inside New York’s “Modulightor Building.” Designed by late modernist architect Paul Rudolph, the townhouse, located on East 58th Street in the heart of Manhattan’s Decorative Arts district, features an intricate intersection of horizontal and vertical spaces.

“I am a great admirer of Todd’s work; his images speak quietly yet extremely suggestively in a subtle way and his use of light and color creates moods that are unique,” said Tomas Maier, who last September celebrated his 15th anniversary as creative director of Bottega Veneta. “We have a similar approach and sensibility. I like his sense of delicacy and intuition.”

 

Bottega Veneta Spring 2017 Advertising Campaign

Bottega Veneta’s spring advertising campaign.  Todd Hido

 

In the colored images, Hutton, who walked the brand’s spring catwalk in Milan, as well as the models wear some of the key pieces from the collection. Hutton and Smalls also carry “The City Knot,” a new bag style, featuring a metallic chain, introduced for next spring.

Hido joins the portfolio of Bottega Veneta’s collaborations with prestigious artists and photographers, who have included Ryan Mcginley, Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller.